Traditional “funnsels” using email automation are dying a slow, painful death. Aside from the terrible open rates, consumers aren’t dumb – they know you’re going to hassle them with sales emails for the rest of eternity. Email still has it’s place in your marketing ecosystem, but when it comes nurturing cold traffic into qualified sales prospects, there’s a better way. Facebook Groups Facebook Groups (and other online communities) are one of the best ways to generate more leads for your business. Right now we’re using a Facebook Group to generate 20 to 30 qualified leads each month. It’s a honey pot of leads that can be called on as needed to keep our growth steady and trending upwards. In this post I’m going to take you behind the scenes of our Facebook Group and show you how to apply the same strategy to your business. Why Facebook Groups? There’s a lot of noise on the internet. Building a community to nurture prospective customers is 10x more powerful than trying to get them on an e
We’ve been designing and developing websites for over 20 years and there’s one thing that remains constant and that one thing is change. There’s not another industry that I’m aware of that changes as rapidly and as dramatically as digital marketing, generally or website design and development, specifically. According to Hubspot the average grade for websites that are run through their website grader app receive a score of 60.9 out of 100. That’s a D- grade. With the increasing need for your website to support your business growth efforts, especially in today’s market, we felt it was an important topic to discuss and review the primary things to look at with your website to make sure that your site doesn’t get a failing grade. We’re going to review four components that every business should pay close attention to when it comes to your website. These components are website goals, design & UX, mobile friendliness, and building trust with your website. Even though there’s a lot more